Sports & Fashion. The Language of Influence

HAVE SPORTS IMPACTED FASHION? IN WHAT WAY, IF AT ALL?

When teams become brands, brands become stars, and fans become consumers, everything merges into one massive opportunity for profit. When it comes to cultural influence, fashion and sports have increasingly partnered to be the game's power forwards.Both provide a universal language that can be transmitted in an instant.

Professional athletes, whose careers on the field or pitch are typically brief, have realized that fashion is a cash stream they can pursue when they retire.This has led in the development of a new micro-industry. Athletes can put themselves on the radar of businesses by consulting with fashion gurus about what they wear.

It's going to flourish wonderfully over the span of this year. LVMH announced its sponsorship of Paris 2024 in July, employing its numerous labels for various activities. The Olympic and Paralympic medals will be made by Chaumet jewelry, while Sephora makeup will be used in events along the Olympic torch route. LVMH has already begun to reveal a set of competitors who will be directly supported by the company at the Olympics.The games appear to have only just begun in terms of the link between sports and fashion.

The Brandification of Everyone

Since René Lacoste emblazoned an alligator on the left breast of his polo shirt and Stan Smith emblazoned his name on his boots, sports stars have grasped the function of image creation in expanding and improving fame.

Micahel Jordan saw the value of dressing to match his skills even before launching his Nike line, and he established a model that has been imitated by David Beckham, Odell Beckham Jr., Venus Williams, Russell Westbrook, Roger Federer, and Naomi Osaka, to name a few. But not everyone uses their platform to make a profit out of it, take a look a Lewis Hamilton looks, the F1 driver uses fashion to promote non profit organizations, rocking the paddock and red carpets.

Fashion serves as a way to communicate a message, a brand, a political statement, your current mood and more!If you are interested in the topic, check my page and ig posts, this is just the beggining of a series of articles surrounding the topic!