4-3-2-1 SHOPPING RULE FOR SUSTANIBLE FASHION

Will you wear it 30 times? If not, don’t buy

Clothes do far more than we realize. According to research, they can have a significant impact on our mood, how others perceive us, and how we perceive ourselves.

Wearing our favorite clothes, according to the theory, can be a powerful bridge between the person we are now and the ultimate versions of ourselves, allowing ourselves and others around us to see us in the ways we want - whether that's in a specific job role or as part of a niche style tribe. This is why, rather than always'saving them for best,' we should wear clothes that make us feel good on a regular basis.

When we dress like the person we fear to be, our wardrobes become a physical manifestation of our negative moods, whether it's hastily ordered, trend-led outfits or practical'school run' clothing that doesn't reflect our personality.

So, how do you authentically upgrade your appearance?Thats how i introduce you to the 4-3-2-1 shopping rule.Being mindful is all about being present in the moment, which is essential when shopping. Sales marketing can cause sensory overload as well as a dopamine rush that paralyzes the areas of the brain that help us weigh the pros and cons of a decision. This is why we end up buying things we don't really want.

Think about yourself in four years' time the next time you're considering a purchase. Do you think you'd wear it? If not, leave it alone.Three represents three occurrences.

Grammatically, the distinction between the words "considerable" and "considered" may appear minor. However, when it comes to our purchasing habits, particularly in the fashion industry, these two words could not be more dissimilar.

Let's start with "significant purchases." It is common knowledge that when we have an event to attend, we frequently end up purchasing a new outfit for the occasion. We frequently add something new to our wardrobe for a wedding, a birthday, a Christmas party, or even an interview. Buying a new outfit for every occasion is what we call a "considerable purchase." This means that we consume large amounts of something without giving it much thought beyond the initial impulse.

This way of looking at clothes is highly unsustainable, as it is what the industry refers to as "fast fashion" - the act of purchasing a piece of clothing with the intention of wearing it once and then discarding it quickly.

Now consider the inverse: "considered purchases." This is a practice in which we carefully consider what we are purchasing before making a purchase rather than deciding impulsively. We consider questions such as will I still want to wear this garment next season?" or where else will I be able to wear this garment? There is nothing unsustainable about purchasing a new addition to our wardrobe on occasion, as long as it is a deliberate purchase.

This rule consists of four questions:

1. Can you see yourself wearing this in four years’ time?

2. Can you think of three other occasions where you could wear it?

3. Take two deep breaths.

4. And have one good night’s sleep.