Decoding fashion 101. 90s MINIMALISTIC STYLE

Minimalism is inspired by cosmopolitan women who seek functionality and practicality without sacrificing sophistication. For example, there is a clear nod to what was popular in New York in the 90's. Women appear in an impeccable office look, wear sneakers, and switch to high heels before stepping into the workplace.

These women combined a masculine suit consisting of a jacket and an oversized asymmetric cut with a perfectly clean dress, skirt and even jeans. The first was characteristic of European minimalist designers, but the idea of ​​jeans at work was driven by American designers who created the perfect off-duty wardrobe for American urban girls.

The less it is, the more it is. Mies van der Rohe's quote was undoubtedly practiced in a unique 90's way. Miuccia Prada himself devoted himself to minimalism in 1998, presenting an sometimes rigorous collection with no-frills volume and simple lines.

In the last decade, aesthetics have removed the excess and luxury of the 80's, shades have been reduced to a basic color palette from black to white, there are a few pop colors, textiles have been revolutionized, nylon and stretch. A certain fabric was introduced. Before Tom Ford landed in Gucci, take a look at the designers who shaped the minimalism of the 90's when fashion was conquered by his fascinating touch and laid the foundation for the 2000's.

Martin Margiela

Martin Margiela didn't like to play, but the label has made a name for itself in the last decade. Iconoclasm destruction at the boundary between fashion and art. A completely different perspective in anticipation of trends: he invented the first street casting. A stunning, oversized, unfinished, unstructured garment with a four-hole label, focused on white that has gained conceptual value. A vest made of broken porcelain, iconic tabi boots with graffiti, or vintage white lacquered sneakers. And while Maison Margiela was based on an impersonal cult, its philosophy is summarized by military metal ID tags for all logos and gorgeous worshipers.

No one was as minimalist as he was. He finished 10 years with a comforter used as a coat lined with old sheets presented in a short video. Completely avant-garde again.

Calvin Klein

Founded in 1968, the label focused from the beginning on the nonsense fashion that defined the American casual style of the time. Calvin Klein played a major role in the revival of the simple, linear style of the 90's, offering exposed lingerie, denim, cotton T-shirts and slip dresses. His discreet collection shaped the perfect urban wardrobe.

Overall, simple pieces with heels and neutral color palette but with a twist are the way to go to pull off the classic 90s off duty supermodel look.