Fashion Icons Encyclopedia. Ralph Lauren.

Polo Ralph Lauren's relentless redefining and diffusion of the wasp lifestyle has made him one of the most well-known and consumed brands in the world. Sell a way of life. Because it isn't his spirit, it doesn't alter every six months. Ralph Rueben Lifshitz, who founded the Polo brand in 1967 and opened his own tie business, is inextricably linked to the company. The road to success had begun, and five years later, following the positive response to his men's designs, he would introduce his first women's collection. Since then, the company has grown to become known for selling lifestyles in the form of accessories and products of all kinds, ranging from home décor to pet accessories.

Through its inseparable logo, a polo player on horseback, and ads captured by the unmistakable vision of photographer Bruce Weber, the company has learned how to gather, revalue, and distribute the Anglo-Saxon cultural legacy like few other items.

The defyning style of the brand its the ivy league look. Polished, with pieces that speak for themselves. Polo shirts, leather, skirts, a black/brown/white/blue color palette and simplicity at its finest with a bold finish.