Fashion Icons Encyclopedia. Versace.

Few designers can boast of having a clear and recognizable identity like the great Gianni Versace identity. Founded in 1978 by Couturier of Italy, Versace changed the way we understand fashion. Young Gianni was 20 when he started designing clothes for his sister Donatella, who was only 10 at the time.

Versace's work combines a unique understanding of post-pop culture with a sexy and bold design. Gianni's passion for art, especially Cubism and Art Deco, is the origin of the brand's identity symbol, as he experimented with materials and ancient history. I compared Medusa and his workshop with Renaissance Studios. A fan of Almodóvar and Paul Poiret, and a close friend of Jane Fonda, Cindy Crawford, Sher, Elton John and Sting, he is said to have contributed to the super-top phenomenon in the early 1990s.

When Cindy Crawford wore a red lover's gown that signed the 1991 Oscar with his then partner Richard Gere, the brand was also responsible for initiating the red carpet phenomenon. The success of his performance was that that year he became the most popular at graduation parties and replicas appeared in all major fast fashion chains.

Versace was also responsible for the birth of Google Image Search when Jennifer Lopez appeared in a Grammy-signed green V-neck dress. The search engine was crazy about how it looked and downloaded a total of 642,917 times from the Gourami site.

So Google decided that they needed a tool that could display images when users searched for specific text, and as a result, changed the way they understood the Internet.

In 1997, Andrew Cunanan ended her life early by shooting Gianni on a driveway in a Miami residence. This is the story told in the second season of the American Crime Story starring Penelope Cruz. His younger sister, Donatella, was the vice president of the company at the time and continued to run the company, taking over Versace's reins, but without some difficulties. "When the tragedy happened, there was nothing more interesting, only pain, uncertainty and loss. Problems with my family began, my marriage was over, and the business was unprepared. Had to run. Everyone was looking at me. "

In 2017, her sister Donatella, celebrating the 20th anniversary of the designer's death, pays homage to her 90s favorite supermodels (Claudia, Cindy, Carla, Helena, Naomi) in a sparkling gold suit. Did. The moment when it fell short in the history of current fashion.