Fashion Icons & Powerhouses Encyclopedia. Yves Saint Lauren.

The Yves Saint Laurent brand was founded in 1961 after the death of a French fashion designer who named it through the creative direction of Christian Dior. And he did it with a firm intention to bring fashion closer to the streets and young people.

In 2002, Saint Laurent said goodbye to fashion. Forty years when the designer was steering his brand, he brought life, candidness and elegance to women's clothing, bringing fashion to the streets and historic jackets, black ties, tunics, sailors smocks, trenches and more. A coat or safari jacket that has been refined to make your clothes look like they are.

Yves Saint Laurent, a leading art collector, is honored to appear in the first retrospective of a living couture in Met, New York. But that wasn't the only connection between his art and culture. In 1965, he introduced the Mondrian dress, a wool daywear reminiscent of the work of a Dutch painter. The following year, clothes inspired by pop art. He designed costumes for countless films and as many plays, and referred to the great names of European culture in almost all of his collections.

1965 was also the year of the opening of the first ready-to-wear testa on the Saint Laurent Rive Gauche label. The line evolved, characterized by sexual liberation and student rebellion, with references to revolutions such as The Beatles, Kennedy, and Warhol. Saint Laurent's style wasn't understood, but without it, probably not everything was the same.

In 1971, he combined a blazer with a striped jacket to create a collection that marked the front and back. Similarly, a collection based in China, inspired by Africa, based on Picasso, Matisse, Cubism and more.

In all of these, Yves Saint Laurent dominated the 1960s and 1970s, devoting the 1980s to the confirmation and sophistication of his style. This was primarily based on the intention of giving women freedom and matching them with men's clothing.

His great muse for 30 years, French actress Catherine Deneuve, added, "Wearing the work of Yves Saint Laurent immediately begins a sensual experience," adding his intentions regarding the female experience. "He wants to undress her, wrap her in the joy of clothes, and protect her."

After Saint Laurent's departure, PPR group Kelling dominates the Maison and the Haute Couture line closes. The Pretaporter remained in Tom Ford's hands first, and then in Stefano Pilati's hands. The YSL Men's Line, still dominated by Saint Laurent and Berger, entered a new and controversial era where he dominated the women's collection, he defeated Eve, and Saint Laurent rebranded exclusively. ..

In 2016, the Kering Group announced that Hedi Slimane will be leaving Saint Laurent's creative direction. Henri Pinault, President of Kering, commented: "We are very grateful to Hedi Slimane and the entire YSL team for leading the way in guaranteeing the longevity of this iconic brand." Sales and rock and grunge aesthetics. One of the

designers' great successes has branded the loved ones of musicians such as The Libertines, Justin Bieber and Iggy Pop, resulting in rock stars and cool Hollywood actors in the front row of fashion shows. Is to do. Exchange Paris for Los Angeles. Make Kurt Cobain the company's top reference or pay tribute to David Bowie in every collection.