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The allure of visually dominant characters. Serena Van der Woodsen Style analysis

S, the it girl by nature. Free spirited and fun girl from Manhattan who struggles with major relationship issues due to her absent parents and the main reason she does not know where she belongs in the world. What's her role in the Upper East Side? What about outside New York?

Her easygoing nature suggests a carefree personality. With her hair generally undone, her model off duty from the late 90s, early 2000's that clashes with Blair's preppy, regal, structured and put together look.


She does whatever she wants, often wearing very bright colorful pieces, like printed skirts, maxi dresses and sometimes big dresses that form a dominant character around herself and others creating a distance and a superior range next to others.



Her fashion is eye-catching, sporting a very boho look with a 60's glance of a piece of her. Yet still showing superiority in a non traditional way, unlike Blair whose sole purpose is to distinguish herself in a classist way, Serena goes for a more edgy hippie look. Her ball gowns are extremely dreamy and there is a pattern repeating itself. Her confidence and life struggles are being showcased in her styling.



Angelic, lovable and full of light, being gold her statement color. In genral she clashes with the dark, devilicious look of New York City, she’s the perfect LA girl.Her fashion choices resemble a lot like Carrie Bradshaw from Sex and the City, super chill yet extrenely fashionable with a light vibrant color palette. Simple but feminine in her own boho way. It is her blonde beachy waves hair that resembles her open minded and spontaneous lifestyle. the best example of this is her wedding gown, mixing gold and white falling for the damsel in distress trope that makes her who she is. Gold and trimmer are a staple to Serena’s IT girl status.


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